People Always Make Time for What is Important to Them.


Time is something I’ve been thinking about a lot lately. There never seems to be enough of it, does there? 

That’s what makes it kind of magical, though. Time is the one limited resource we have that we can’t just go out and get more of. It’s the one thing we have to be really careful about giving away. 

That’s why I love this manifesto so much, written by my friends Mike, Dave, and Fabian at HOLSTEE

This manifesto has been viewed over 60 million times, and shared over half a million times. No joke. 


Why do people care so much about this manifesto? They’re just words on a page, right? 


People love this manifesto because, at the heart of every line, it’s about not wasting time. Do what you love. If you don’t love what you do, quit. If you don’t have enough time, stop watching TV. Stop looking for the love of your life; you’ll find that person when you do what you love. Share your passion. Get lost to find yourself. Travel often. 

Some opportunities come only once; sieze them.

If you’re reading this right now, are you seizing your life? I can tell you I’m not perfect at this myself. I’m in Austin for SXSW, and still, I’m sitting by my computer at 9pm writing and editing. There’s part of me, just like so many others out there, that’s terrified of failure. But you know what happens in the process of trying to do everything you need to do? 

You miss the moments. You dismiss serendipitous opportunities. You forget where you are and who you’re with. And that’s lame. 

No matter how much or how hard you work, there will always be more to do. In fact, the more committed you are to achievement, the more you’ll have on your to-do list. 

I’m learning, little by little, to let go of the idea that I have to get everything done. I’m learning—slowly, but surely—to let go of that anxious feeling I get in the silent moments when I’m not typing away on my computer or out networking with a group of people. And I’m doing my best to remember what I know at my core to be true: that the silent moments and unexpected events are what I’ll remember when my time on this awesome planet is over. 

So, I’m going to finish up what I need to do tonight. And then, for the next 4 days, I’m going to be totally present. I’m not going to try and be everywhere at once. I’m not going to attempt to hop in between 10 different SXSW parties in 3 hours. I’m going to focus on creating awesome memories, giving my full time and attention to whoever I meet, and just soaking up this amazing experience—this amazing life. 

I’d challenge you to do the same, wherever you are and whatever you’re doing.

How are you spending your time? Are you happy with the way you’re distributing your 24 hours each day? Are you living out a memorable life? 

If you’re complaining about not having enough time, stop. 

You can always make time for what’s important to you. 

The more important and invaluable thing? Knowing what’s important to you. 

So, go do whatever that is. Life is short—so don’t waste it. 

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